Japanese Kit Kat: A Sweet Symphony of Unique Flavors!
Thuy Fang
Although Nestle UK initially created Kit Kat, it has gained significant success in the Japanese market since its introduction. So why has it thrived and become so popular in Japanese confectionery? Let’s explore the three main reasons below.
What does “kit kat” mean in Japan?
Coincidentally, the name Kit Kat sounds similar to “Kitto Katsu” in Japanese, which means “You will succeed.” As a result, Kit Kat bars have become a popular small gift in Japan. They often substitute for the good luck wishes!
Kit Kat is popular among students during exam season or school sports events. During these times, people commonly exchange Kit Kat bars. They do so to wish for success in challenging exams like university entrances or to boost team spirit in competitions.
Furthermore, Kit Kat teamed up with Japan Post to initiate an expansive Kit Kat package campaign encompassing the entire nation. This creative initiative allowed people to send their loved ones “good luck” presents through the postal service.
Overall, these gifts are exciting and one-of-a-kind. They gained immense popularity with the support of over twenty thousand post offices across Japan. They became such a big hit as they sold out just one month after the campaign’s introduction.
Are you looking to enjoy even more Kit Kats from Japan! Try TokyoTreat! Check out TokyoTreat! TokyoTreat delivers limited-edition Japanese noodles, snacks, drinks, and sweets right to your door so you can enjoy the latest treats directly from Japan!
The Diverse Flavors of Kit Kat in The Japanese Market
Kit Kat offers nearly 400 different flavors, showcasing Japan’s remarkable ingenuity. You can find flavors like apple, lemon, raspberry, sour plum, rum raisin, pistachio, and even wasabi.
Unique flavors in Japan include strawberry, sake (Japanese rice wine), and matcha (Japanese green tea). Matcha Kit Kat shows a delicate balance of sweetness and bitterness, with a distinct green tea flavor in every bite.
The Strawberry Kit Kat has a natural fruity sweetness loved by many Japanese. Meanwhile, the Sake Kit Kat, made with actual sake, has gained loyal followers for its unique taste.
Some flavors like kinako (soybean), azuki (red bean), and shoyu (Japanese soy sauce) may not appeal to international tastes. However, they hold a unique charm in the Japanese market.
In Japan, new seasonal flavors are only available briefly, providing a delightful surprise for Kit Kat fans. Almost annually in Japan, the spring has sakura (cherry blossom) flavor, while pumpkin Kit Kat is available during Autumn.
In addition to the popular flavors, there are region-specific Kit Kat varieties distinct to certain parts of Japan. In Okinawa, there’s a purple sweet potato flavor. Hokkaido offers black soybean and Hokkaido melon flavors. These regional varieties are highly sought after, with fans traveling between regions to taste them. They’re so eager to explore and experience the exclusive flavors that each region has to offer.
Why is it so popular in Japan?
Another reason Kit Kat is extremely popular in Japan is its presence in all supermarkets, shopping centers, and konbini (convenience stores) throughout the country. The famous Pronto launched a delightful twist to their menu by using Kit Kat in their delicious croissants. The fusion of flavors captivates Japanese customers. It combines buttery croissants with Kit Kat’s perfect crunch.
The standard pizza chain “Napoli no Kama” embraced creativity. They released dessert pizzas with Kit Kat toppings. It provides a surprising and delicious treat for pizza lovers in Japan.
Additionally, in Japan, Kit Kat launched various advertising campaigns. One of them was “Lucky Charm.” It became a huge success and won the prestigious Asian Brand Marketing Effectiveness Award in 2005.
Overall, the Japanese Kit Kat’s popularity is due to various factors that have made it a phenomenon. Thanks to its meaningful name and diverse range of flavors and collaborations, Kit Kat has become a cherished brand in Japan. This has made it a popular choice for gifts on various occasions. How many Kit Kat flavors have you tried? Feel free to let us know in the comment below!
Related articles
The Japanese Bakery: A Look Inside The Country’s Flour Power!
The Japanese bakery, or pan-ya, sells everything from crispy baguettes to fluffy milk bread, sweet buns, and curry-filled pastries. Let’s explore how bakeries became so popular in Japan!
Best Japanese Food: 10 Delicacies to Try!
Japan’s food scene is famous worldwide—and it’s easy to see why. With unique ingredients, regional specialties, and time-honored recipes, the best Japanese food is full of flavor, creativity, and comfort. It’s not just about raw fish or noodles, either.
Konbini in Japan: Convenience at Its Best
Can you believe there are over 56,000 konbini all across Japan? Big names like 7-Eleven, FamilyMart, and Lawson are everywhere, making it easy to find one anywhere! With bright lights and friendly staff, konbini are a little treasure box of surprises. So, let’s explore more exciting things about konbini in Japan! What is konbini? In...
Shibuya Sky? Best Rooftop Restaurants in Tokyo!
Looking for an unforgettable dining experience with a view? Look no further than Shibuya Sky and Tokyo’s top rooftop restaurants! With futuristic architecture, neon lights, and sky-high skyscrapers, the city’s skyline is breathtaking.
Calpis: Japan’s Favorite Fizzy, Tangy, and Unique Drink!
What makes this drink unique, and why does it have a strong following across generations and continents? Let’s dive into the bubbly and tangy world of Calpis and its sparkling sibling, Calpis Soda!
Iyoshi Cola and More Japanese Sodas to Try this Summer!
If you’re curious about unique sodas, Japanese sodas offer a refreshing taste experience, unlike anything you’ve tried before! Some hit that sweet spot in the most unexpected ways, making every sip a fun surprise. Iyoshi Cola and other gourmet sodas level up your cola game with their smooth, delicious flavors. In Japan, sodas are not...